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Tag Archives: marketing
Why would you pay $8 for a bottle of Pellegrino when tap water’s free?
From Tom Panos blog at www.tompanos.com.au. Great story about how marketing can change value perception. Simple. Perceived value. Think about it. The green bottle and the label creates a perceived value in our mind that it is far more … Continue reading
An Australian-invented remote controlled surveying helicopter used to sell real estate
An Australian-invented remote controlled surveying helicopter is being used in oil and gas exploration, war zones, law enforcement, and… by a Perth real estate agent to sell property in WA. The CyberQuad, invented by 27-year old Joshua Portlock and built … Continue reading
Tag Technology: Print Finally Finds A Husband on the Internet
Tag, you’re it! I recently interviewed a Santa Fe agent who told me that, to maximize internet presence, her firm advertises in at least 400 places on the internet. If they advertise through print, which they do rarely, that ad … Continue reading
domain.com.au vs realestate.com.au in television campaigns
Property website Domain.com.au is going head-to-head with rival Realestate.com.au with its new national ad campaign aimed at pushing the site to vendors during the busy spring real estate season. The ad campaign, created by Whybin\TBWA\Tequila, is being spearheaded by a … Continue reading
A seller’s dream: location, location, location
WHERE you are rather than who you are appears to be what the marketers want to know. Mobile phones and satellite navigation systems are emerging as tools for companies to help them investigate shopping habits as well as serve up … Continue reading
